You don't need to sell your own team on supplement compliance. You need three minutes and a page that makes the number obvious.
Every supplement or wellness brand runs this risk whether or not anyone has written it down: a claim your content team wrote goes out, and it draws attention it shouldn't.
A structure/function claim crosses into disease territory, which makes the product an unapproved new drug under FDA rules. Separately, FTC governs whether the claim was substantiated in advertising.
Either way you have fifteen days to respond in writing. The letter is published on FDA's site and stays there. Close-out letters are posted far less reliably, so the letter routinely outlives the fix.
Platform enforcement runs on its own timeline and its own standard. Amazon monitors FDA's enforcement database and deactivates ASINs for brands that receive warning letters, and it also acts independently.
One seller documented losing an ASIN they had sold for more than ten years over the phrase “helps reduce occasional stress and anxiety,” a claim their own FDA/FTC counsel had confirmed as permissible.
Legal sign-off does not bind the platform. The copy layer is where it gets decided.
Outside counsel to answer a warning letter, billed hourly, roughly $300 to $500 an hour for boutique FDA/FTC regulatory work. That is the bill for a problem that is already public.
None of the above is a compliance failure in the usual sense. Each one starts as a sentence somebody wrote on a deadline, with no framework telling them where the line was.
Built by Heather L. Makar. Not a course. A system your team keeps and reuses, not a lecture sat through once.
Seven-day refund on all tiers.
Tier 2 costs $597, one time. It does not replace a compliance review and is not built to.
What it changes is what arrives at review: claims already sorted by category, language already screened against structure/function limits, and a documented rationale attached to each piece. The review still happens. It has less to fix, and fewer rounds to fix it in.
This isn't insurance you hope not to use. It's the framework the content team applies to every claim going forward. The cost is one time, the use is ongoing.
One page, letter size. Everything above, on a single sheet. The PDF is the file to attach to an email; the print sheet is the same page in the browser, if you would rather print it yourself.